Why your cold emails are not getting responses and how to fix it?

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Spending hours on writing proper cold emails but still not getting any response?

Well, you’re not alone! 85% of the people sending cold emails don’t use the right approach and end up spamming their prospects.

Most email marketers even end up thinking that cold email is not a good strategy to turn prospects into customers. But actually it is a great strategy that can turn your prospects into clients within minutes.

The average cold email response rate is around 8% which means for every 100 people you send cold emails, only 8 people respond. I agree that cold emailing is not at all easy! It requires a lot of time, effort, and a proper tool. But having some tricks in hand can boost your cold email open rate and get you responses as well.

In this blog post, we’ll explore the key elements of a successful cold email and will also suggest some of the best cold email tips to help you. We’ll also discuss how to avoid common mistakes that can cause your emails to end up in the recipient’s spam folder.

So, let’s dive in and explore how to create cold emails that resonate with your target audience and drive results.

Reasons Why You’re Not Getting Responses To Cold Emails

Cold emails may not hit the bull’s eye everytime. Usually, when you send cold emails to your prospects, you may not get a reply. And this is definitely disappointing.

Want to know the reasons why you don’t receive responses to your cold emails at times?

Below are the top 5 reasons why you’re not getting responses to your cold emails.

  • Ineffective Subject Line

Your subject line is the first thing your recipient will see, and if it doesn’t grab their attention, they’ll likely ignore your email. 

  • Poorly Written Email

If your email is poorly written and filled with errors or generic language, your recipient may not take it seriously. Your email should be concise, informative, and personalized to your recipient.

  • Wrong Audience

If you’re sending your cold emails to the wrong people or organizations, they’ll be less likely to respond. Make sure you’re targeting the right audience by doing thorough research and customizing your emails accordingly.

  • Too Much to read

If your email is too long or includes too much information, your recipient may not have the time or patience to read through it. Keep your email concise and to the point, highlighting the most important information.

  • Lack of Follow-Up

It’s possible that your recipient simply missed or forgot to respond to your email. Make sure you’re following up with them in a timely and professional manner, giving them a gentle reminder about your initial email.

By addressing these issues, you can increase the chances of receiving responses to your cold emails.

How To Increase Response Rate For Cold Emails

Cold email marketing can be an effective way to connect with potential customers and grow your business. However, getting people to respond to cold emails can be challenging. 

Below are some of the best cold email marketing tips that you can use to increase the response rate for your cold emails.

1. Keep an eye-catching subject line

The subject line is the first thing your recipient sees, and it can determine whether they open your email or delete it. Your subject line should be eye-grabbing and should attract the recipient. 

You must avoid using generic subject lines like “Hello” or “Important Information.” Instead, try to create a subject line that speaks directly to the recipient’s pain points or interests. You can write the recipients’ first names in the subject line.

2. Personalize your emails

Personalization is key when it comes to cold email marketing. You can use the recipient’s name in the email and reference any relevant information that you have about them. 

For example, if you’re emailing a business owner, mention their company or industry in the email. Additionally, avoid using generic language that could apply to anyone. It is important to show that you’ve done your research and know the recipient’s needs.

3. Don’t make it entirely about you

You must share information that they will find useful or interesting. This could be in the form of a blog post, a case study, or a white paper. 

It is important to avoid making the email all about your product or service. Instead, focus on the recipient’s needs and how your offering can help them. By providing useful information, you establish yourself as a thought leader in your industry and build trust with the recipient.

4. Don’t make your email misleading

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I understand it can be tempting to use misleading language in your cold email to try to get a response. However, this can backfire and damage your brand’s reputation. 

You must be transparent about who you are and why you’re emailing the recipient. Avoid making false promises or misrepresenting your product or service. If you’re caught being dishonest, you’ll lose the recipient’s trust and damage your brand’s reputation.

5. Take regular follow-ups

Following up with the recipients is essential in cold email marketing. Most people won’t respond to your first email, so it’s important to send follow-up emails to increase your chances of getting a response. 

However, you need not be too aggressive in your follow-up emails. Space them out by a few days or a week and keep the language friendly and non-pushy. Additionally, try to provide new information or value in each follow-up email to keep the recipient engaged.

6. Leverage technology

There are several technology tools for cold email marketing like PursueApp that you can use to increase your cold email response rate. This useful tool allows you to see when your recipient opens your email, clicks on a link, or forwards the email to someone else. 

This information can help you determine when to send follow-up emails and what language to use in those emails. Additionally, you can use automation tools to send follow-up emails automatically. This saves you time and ensures that you don’t forget to follow up with a recipient on time.

Best Cold Email Tool

There are a lot of cold email marketing tools, however, if you are looking for an efficient yet affordable one, I would suggest PursueApp. I have used it for my business and it has done wonders!

PursueApp is an effective cold email marketing tool that offers a range of benefits for businesses looking to grow their customer base through targeted email campaigns. 

Some of the key benefits of PursueApp include:

  • Building Killer Personalized Email Marketing Campaigns

With PursueApp, businesses can create highly personalized email campaigns that are tailored to the needs and preferences of their target audience. This enables them to engage their prospects on a deeper level and increases the chance of converting them into paying customers.

  • Anti-Spam Marketing System

PursueApp’s anti-spam marketing system ensures that businesses comply with email marketing regulations and avoid being labeled as spam. This protects their sender’s reputation and increases the likelihood of their emails being delivered to their prospects’ inboxes.

  • Custom Customer Journey

PursueApp enables businesses to create a custom customer journey that takes their prospects from the initial point of contact to conversion. This helps to build trust with prospects and increases the likelihood of them becoming loyal customers.

  • Highly Affordable

PursueApp is a highly affordable tool that offers businesses a cost-effective way to reach out to their prospects and grow their customer base. This makes it an ideal solution for small and medium-sized businesses with limited budgets.

  • Works with Any Lead Source

PursueApp can be used with any lead source, enabling businesses to reach out to prospects from a variety of different channels. This makes it a versatile tool that can be used in conjunction with other marketing strategies to maximize results.


In conclusion, cold email marketing can be an effective way to connect with potential customers and grow your business. By following the above-mentioned tips, you can improve your cold email marketing campaigns and see better results.

I would strongly recommend PursueApp as it is a powerful email marketing tool that can help businesses to build targeted email campaigns, protect their sender reputation, and increase the likelihood of converting prospects into loyal customers.

Thanks for reading!

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